Cecilia Theresa Lorenzo

I love creating and telling stories whether through words, visuals, and even audio. I am currently an Employee Communications Manager in GCash (The only double unicorn in the Philippines).

Being in the field of communications for over a decade, I've spearheaded various campaigns (most of which were recognized by Quill and Anvil awards) that gave birth to different communication materials. Scroll down to take a peek.

I've led several internal communication campaigns that required creative materials. One of my relevant projects is the rollout of the organization-wide usage of Yammer in ABS-CBN (A media conglomerate in the Philippines), an enterprise social media platform. Here are samples of creative output:

As the head of Internal Comms in ABS-CBN during the pandemic, my team and I had to launch an internal communications campaign for COVID-19. Below are sample e-posters that we created. This specific communications campaign won an Award of Excellence at the 2022 Gold Quill Awards. 

I've also written copies for ABS-CBN's recent Information Security campaign. For relatability, text are in Taglish (tagalong and english). Below are sample e-posters:

Production of communication materials happens almost daily in ABS-CBN. And I've churned out numerous teasers, artcards for internal communications. Here's a peek at some of the creative communication materials I've produced and art-directed for various projects-- contests, promos, etc.

Graphic design is something I've acquired at work and eventually, learned to love. However, writing is my first love-- whether it be in short-form or long-form. I've also written event scripts, press releases, and speeches. Below are sample feature articles. 

I made an Instagram account for some of my short-form content. Feel free to browse.

https://www.instagram.com/whatgrief/

I've also produced simple videos, wrote video copies, and conceptualized video ideas. Below are just some samples. 

Videos that aim to inspire employees and shed light on the different side of leaders and employees. 

Here's a short video plug we did for Yammercato, a group within our Yammer network where employees can buy and sell. 

Here's the actual video that we produced for our Quill entry. This is a visual explanation of the efforts we did to promote the use of Yammer in the organization. Our entry bagged an award in the Communication Skills category. 

Feel free to send me an e-mail at cesette.calleja@gmail.com.